How to Write Memorable and Persuasive Ideas

Everyone can write.

But few can get someone to

read YOUR writing amongst the millions of pieces available on the internet
read past the first sentence of your writing
read past the middle of your writing
read till the end of your writing
having read the writing till the end, find it useful
actually implement what they just read
share the writing to their friends
associate YOU with the written idea (even if the idea isn’t original)

Here’s my solution to each of the above, written in a simple way you can implement immediately.

I’m going to speak specifically for blogs & persuasive writing - below 2000 words (not for research papers, or books, or tweets).

How to get someone to read YOUR writing amongst the millions of pieces available on the internet

Create a binge bank.

A binge bank is a stack of work that someone can “binge” on - like watching a whole season of a Netflix show, but instead it’s all the posts on your blog…

The binge bank tackles two problems:

Firstly, you have no eyes on your work in the beginning.

Reframe it as a positive!

You get to screw up and write bad quality articles and hone your craft.

When people ask Mr. Beast for YouTube advice, he says “Make 100 videos and improve something every time. Do that, and then on your 101st video, we’ll start talking.”

Most people don’t get to 101 videos, and by that time they don’t need Jimmy’s advice!

Here’s the good news: as you write over time, you’ll definitely get better.

Great articles are the ones you want people to see, not the baby steps from the first few posts.

Doing the work improves your writing, and allows others to be sucked into your world of content.

Second of all, you don’t know what to write about.

Great, you can write about anything!

Look at my posts. One day I write about business, next I write about personal finance, then writing tips, productivity, sleep hacks, it’s whatever I feel on any given day.

Once you’re a hundred days in, a common theme emerges.

That’s your brand.

A brand is simply a collection of curated ideas.

How to get someone to read past the first sentence of your article

It’s easy.

Make it short (see, you’re already on the second sentence of this section)!

The purpose of the first sentence is to get you to read the second sentence.

The purpose of the second sentence is to get you to read the third sentence.

This is the beginning of Joe Sugarman (a very successful copywriter)‘s “slippery slide” technique.

Make your writing so slippery that it takes the reader all the way to the end.

How to get someone to read past the middle of your writing

Clarity is king.

Don’t put useless words in sentences. Be concise.

Personally, I make sure to write my articles in 5th to 8th-grade level language.

This is tough, because school literally teaches you the opposite.

The more complicated your writing is (words like “ubiquitous” instead of “common”) the better your grades are.

It took me a while to unlearn that habit, but once I did, my writing became a lot clearer.

Next time you ~~find yourself writing~~ write more words than necessary, or use a ~~complex~~ hard word when a simple one will do, add a dollar to a jar.

How to get someone to read till the end of your writing

Provide value.

No matter how simple your writing is, no one will read it till the end unless it’s entertaining, educational, or inspirational.

Best if it’s all three.

For entertainment, tell a story. (More details on this in a future article).

For education, write in AIDA format (explained below).

For inspiration, provide credibility.

Examples: revenue numbers, lifestyle pics, others’ testimonials on your work, borrowed credibility (“Here’s Everything I Learnt From Reading All Seven of Robert Greene’s Books”), career (if you’re a CEO, CTO, doctor, whatever),

Back to AIDA: it’s possibly one of the oldest and most well-known formats for copywriters since the 60s.

It stands for Attention, Interest, Desire, Action.

Attention is the combination of the title and the hook.

It’s best to speak about the reader’s problems.

Rather than write “How I Became a Better Writer.” (nobody cares about you), write “How You Can Become a Better Writer.”

This is where it’s best to be most concise - make it clear exactly what type of article it is: is it gonna teach me something useful, make me laugh, tell a story?

In the first sentence, open up a loop.

Suggest a problem that the reader may have (“Do you want more people to read your writing?”), start a list (“Here are 5 ways to get more people to read your writing.”), or introduce something that needs more explanation (“Everybody you admire, found their ‘thing’.”).

Interest is where you state what the problem is, and say things the reader can relate to.

Make them say “wait a minute, this is ME!”

This is the section where you become a mentalist: get inside their heads.

Make them look behind their back to see if someone’s watching them because you, so uncannily, guessed what they struggle with.

If you tell a story, make the characters or situation relatable or interesting.

Remember The Pursuit of Happyness (2006) movie?

In the first third of the film, Will Smith tries to sell expensive scanners to doctors while he struggles to pay his bills.

He gets his car towed, has to run through the city carrying a scanner while his toddler son is with him, and is eventually locked out of his apartment because he is behind on rent.

The whole situation builds stakes, is perhaps relatable, and is definitely interesting. You want the character to win.

In copywriting, you want the product to solve your problem.

Desire, is where you tell them the solution, and explain it in detail.

In typical copywriting, you don’t give away the solution, you tell them to buy it.

This is where you make them really want the solution by showing them how perfect it is for them, and address all their common objections.

Action is where you tell them exactly what they need to do to implement what they just read.

In typical copywriting, this is the “Buy it here TODAY, guaranteed delivery within 7 days or refund” button.

You don’t have to follow AIDA word for word: it’s a rule of thumb not a ruler.

See another explanation here, plus examples: here.

Personally, I love the direct mail examples, like this one by Gary Halbert (also author of the famous Boron Letters, letters written to his son from Boron prison).

How to get someone to find your writing useful - and actually implement what they just read

This is a combination of how good your idea is, and you well that idea actually got across to the reader.

Did you make them care enough (Attention, Interest, Desire), and did you make it easy enough to implement (Action)?

How easy is it to summarize your idea?

Make it easy for other people to vouch for your writing.

Don’t make them say “trust me it’s a good article” when they send it to their friends.

It has to be obvious with just the title & blurb and a super quick shareable benefit: “Guys I implemented this last week and idk why but my writing sounds so much better.”

Why do people share viral content?

They make the reader feel an emotion:

WOW: that’s amazing!
LOL: that’s so funny
FINALLY: someone said it!
WTF: that pisses me off!
YAY: that’s great news!
AWW: so cute
HAHA: so true!
EPIC: trick shots
NSFW: that’s crazy!
OHH: now I get it!

(This article would be a “OHH”).

Also, how relatable is the problem?

Think about the market for your solution rather than just the solution.

If nobody cares about the problem, they won’t care about the solution, or bother implementing it.

How to get someone to associate YOU with an idea (even if the idea isn’t original)

Add a memorable catchphrase or a simple analogy.

Shaan Puri is the king at this. I’ve got so many from him:

“Ideas are like avocados” “One Big Thing” “The 4 Kings” “Big Mario Marketing”

It doesn’t matter what the idea is, it matters how you get it across.

Wrap it up and put a bow on it - that’s how you make your idea impressive and memorable.

Make it catchy, like Sabrina Carpenter writing a hit song - Espresso.

On that note, here’s an example I just cooked up.

The Espresso method: a “4-step brew process for productivity.”

Let me tell you a little secret about how the human brain handles time and work.

Every day, thousands of smart, well-meaning people spin their wheels and waste precious hours on an inefficient productivity technique.

Chances are that you use it too. It’s called the Pomodoro technique.

Now, on paper, stretching work across long 25-to-50-minute blocks sounds harmless.

But what actually happens?

You sit down, open up dozens of browser tabs, spend fifteen minutes rearranging your desk, check Instagram “just for a second,” and suddenly the entire block is swallowed by fatigue and distraction.

What if you could bypass all of that completely?

Imagine slipping past the mental friction and getting your most important work done in a single, indivisible 20-minute window of absolute, aggressive execution.

Turns out, that’s how top athletes and CEOs work.

Take Jack Dorsey, founder of Block and Twitter, who famously structured his time into intense, themed operational sprints.

He knew a fundamental truth about human performance: limitless time breeds infinite procrastination.

If you give your brain four hours to write an email, it will take four hours. If you give it eighteen minutes, then magic happens.

That’s why I want to introduce you to something better.

It’s called the Espresso Method, and once you try it, there’s no turning back.

Rather than wait for the “perfect mood” or a four-hour block of free time, you turn dreaded tasks into quick, satisfying wins.

You get the high of crushing your most difficult task in under 20 minutes, leaving you with energy left over to enjoy the rest of your day with your family and friends.

Here’s how to do it:

1. The Grind (1 Minute - Preparation):

You do not open your laptop or workspace yet. You pick one task (e.g., “Write the intro paragraph,” “Fix that broken API endpoint,” or “Draft the client email”).

You clear every other tab, phone notification, and app.

Like grinding coffee beans before the brew, preparation must be totally isolated from execution.

2. The Tamp (1 Minute - Compression):

You set a physical timer for exactly 18 minutes.

Make a scared promise to yourself: You cannot switch tasks, check your phone, or look away.

Compressing the time forces your brain past procrastination because the end is already in sight.

3. The Pull (18 Minutes - Extraction):

You work at maximum velocity until the timer goes off. Because the window is so short, you operate with the frantic energy of someone trying to finish a task before their flight boards.

Perfectionism is banned - output is the only metric.

4. The Crema (2 Minutes - Cleanup):

When the timer rings, you stop immediately. You spend the final 2 minutes polishing what you just built, sending the email, or pushing the commit.

That is your crema. The rich finish on top of the shot.

So, what are you waiting for?

Don’t waste time on the Pomodoro technique or wait for a 3 hour deep-work block to open up.

Use the Espresso method.

Pull your first shot, and watch how much you can actually do when you stop thinking and start doing.

See, not too difficult. I wrote that one in just thirty minutes!

I could potentially rewrite it for Twitter, it would just be everything compressed into a thread + diagrams.

I could write it for Instagram. Since it’s already in Hook, Body, CTA format there’s not much extra work to do!

It sounds surprisingly convincing too, even though I only came up with it after I thought of Sabrina Carpenter’s Espresso song (so convincing that I might give it a shot - pun not intended).

That concludes this article. We went over how you can get someone to

read YOUR writing amongst the millions of pieces available on the internet
read past the first sentence of your writing
read past the middle of your writing
read till the end of your writing
having read the writing till the end, find it useful
actually implement what they just read
share the writing to their friends
associate YOU with the written idea (even if the idea isn’t original)

Please reference this article as you write!

Since you took the trouble to read all the way to the end, put it into action!

Let me know which concept was the most useful to you!

-Armaan