How to Make Great Ideas Unforgettable (+ A Copywriting Example You Can Steal)

Note: This is an excerpt from my longer article!

How to Write Memorable and Persuasive Ideas.

Great ideas are rarely original.

They’re stolen, reprinted, and retweeted every day.

Amongst those, only the most memorably written ones stick - the rest get forgotten.

Here’s how to take a good idea and make people remember you for it.

It’s simple.

Add a memorable catchphrase or a simple analogy that people can repeat.

Shaan Puri is the king at this. I’ve got so many from him:

“Big Mario Marketing”
“Ideas are like avocados”
“One Big Thing”
“The 4 Kings”

It really doesn’t matter what the idea is, it matters how you get it across.

Wrap it up and put a bow on it - that’s how you make your idea impressive and memorable.

Make it catchy, like Sabrina Carpenter writing a hit song - Espresso.

On that note, here’s an example I just cooked up.

The Espresso method: a “4-step brew process for productivity.”

Let me tell you a little secret about how the human brain handles time and work.

Every day, thousands of smart, well-meaning people spin their wheels and waste their time on an inefficient productivity technique.

Chances are that you use it too.

It’s called the Pomodoro technique.

Now, on paper, stretching work across long 25-to-50-minute blocks sounds harmless.

But what actually happens?

You sit down, open up dozens of browser tabs, spend fifteen minutes rearranging your desk, check Instagram “just for a second,” and suddenly the entire block is swallowed by fatigue and distraction.

What if you could skip all of that completely?

Imagine slipping past the mental friction and getting your most important work done in a single 20-minute window of aggressive execution.

Turns out, that’s how top athletes and CEOs work.

Take Jack Dorsey, founder of Block and Twitter, who famously structured his time into intense operational sprints.

He knew a fundamental truth about human performance: limitless time breeds infinite procrastination.

If you give your brain four hours to write an important email, it may take you four hours.

If you instead give it eighteen minutes…?

Then you surprise yourself with just how fast you work!

That’s why I want to introduce you to something better than the antiquated Pomodoro method.

It’s called the Espresso Method, and once you try it, you won’t turn back.

Rather than wait for the “perfect mood” to work, or a four-hour block of free time, turn your dreaded tasks into quick, satisfying wins.

Get the high of crushing your most difficult task in under 20 minutes, and leave yourself with energy left over to enjoy the rest of your day with your family and friends.

Here’s how to do it:

1. The Grind (1 Minute - Preparation):

Don’t open your laptop or workspace just yet!

Pick one task (e.g., “Write the introduction paragraph,” or “Draft the client email”).

Clear every other tab, phone notification, and app.

Like grinding coffee beans before the brew, the preparation must be totally isolated from execution.

2. The Tamp (1 Minute - Compression):

Set a physical timer for exactly 18 minutes.

Make a promise to yourself: You cannot switch tasks, check your phone, or look away.

3. The Pull (18 Minutes - Extraction):

Work at maximum velocity until the timer goes off.

Because the window is so short, you operate like someone trying to finish a task before their flight boards!

4. The Crema (2 Minutes - Cleanup):

When the timer rings, stop immediately.

Spend the final 2 minutes to polish what you just wrote, or send the email.

That is the crema. The rich finish on top of the shot.

So, what are you waiting for?

Don’t waste time on the Pomodoro technique or wait for a deep-work block to open up.

Use the Espresso method.

Pull your first shot, and watch how much you can actually do when you stop thinking and start doing.

See, not too difficult. I wrote that one in just thirty minutes!

I could potentially rewrite it for Twitter, it would just be everything compressed into a thread + diagrams.

I could write it for Instagram. Since it’s already in Hook, Body, CTA format there’s not much extra work to do!

It sounds surprisingly convincing too, even though I only came up with it after I thought of Sabrina Carpenter’s Espresso song (so convincing that I might give it a shot - pun not intended).

Finally, if I repeat “Espresso productivity” or “Espresso method” enough times, other people will repeat it too.

And that’s how to make a great idea unforgettable!

-Armaan